In this episode of La Cueva de MOE, we talk with Mariana Hernández, an expert in digital strategy and artificial intelligence, about the impact AI is having on communication agencies, marketing and the creative industries. We look at how this technological revolution is changing the way we work, generate value and build new services.
The episode’s guiding question is this: what will people still bring to the table once artificial intelligence automates much of the work? The answer points to judgement, creativity, curiosity and problem-solving ability as the key differentiators for the professional of the future.
We talk about:
- How artificial intelligence is transforming communication agencies.
- Why the sector will shift from selling hours to selling value.
- Which tasks are worth automating and which will remain human.
- How talent in communication, marketing and creativity will evolve.
- The role of soft skills in the age of AI.
- Why innovation and judgement will remain the greatest competitive advantage.
