In this episode of La Cueva de MOE, we talk with Macarena Ramírez, Head of Communication at Donte Group, about the role communication skills play in leadership, corporate communication and professional development. Drawing on her experience leading the communication strategy of a major organisation, we reflect on why communicating is no longer a skill exclusive to communicators, but an essential ability for any profile.
The episode’s guiding idea is this: communication is also about knowing how to listen, build trust and build relationships. We look at how internal communication, spokesperson training and the responsible use of artificial intelligence are transforming the way companies relate to their teams, the media and society.
We talk about:
- Why communication skills should be taught from an early age.
- The role of internal communication in company strategy.
- How to prepare executives and spokespeople to speak in public.
- The impact of artificial intelligence on corporate communication.
- How to fight disinformation and encourage responsible communication.
- The importance of listening to become a better communicator.
