Top 5 mistakes made on landing pages (from an SEO perspective)
12 May 2023
In the current era, terms such as landing page or pillar page no longer create awkward faces or doubts since these are words that we
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Unlock your customers’ minds: How behavioural marketing can boost your sales
3 May 2023
Today we are going to explain how behavioural marketing can boost your sales. Behavioural marketing is a technique that uses behavioural psychology and behavioural economics
Why we should end persuasive copywriting
12 April 2023
Let me tell you a story. I have been involved in communication for years. In its many forms. Well. After thirty years in the trade,
3 curious tools you should know if you work in a marketing agency (Part 2)
18 November 2022
A couple of months ago we shared with you in Nota Mental 4 tools that were going to change your day to day at the
Minimalist branding: why logos are becoming simpler, plainer and more similar.
4 October 2022
You may have noticed the continuous rebranding announced by some of the world’s best-known companies. They all have one thing in common: more and more
How to know that your communications agency isn’t working
31 August 2022
Working with a communications and marketing agency is the best way to boost your company’s success. However, sometimes things don’t work out. If you’re unhappy
Company branding: 3 basic elements to take into account
24 August 2022
Building the brand or branding is one of the first aspects to be addressed when a project is launched. What will it look like? How
How to choose a communications agency
23 August 2022
Choosing the right agency to support the marketing, advertising or public relations department is one of the most important decisions facing a CMO (Chief Marketing
4 curious tools you should know if you work in a marketing agency (Part I)
5 August 2022
In our Mental Note we love to share all the latest news from the world of communication and marketing. Furthermore, we want to use this
Demand generation and lead generation. What´s the difference?
9 June 2022
For our new mental note, we wanted to dig a little deeper into what the big differences are between demand generation and lead generation. These
What is storytelling for?
31 May 2022
Why do companies need storytelling? This is a good question, as we have been hearing a lot about this concept lately. But before we look
Rebranding: Success stories from recent years
17 May 2022
Over the last few years we have observed a trend from which almost no company or association is spared: Rebranding. For this reason, at Incógnito
It’s the Reputation (not the Brand), stupid!
11 February 2022
Now that spin doctor and political series are all the rage on the platforms (I like the French Les Hommes de l’ombre the most), I
Miguel Ángel Uriondo, author of ‘La píldora Serrahima’: “Pedro is the Nadal of business”.
8 February 2022
What follows is an interview with Miguel Ángel Uriondo. You will probably know him from previous stages as the intrepid technology and business journalist in
How to improve your company’s internal communication
1 February 2022
A couple of weeks ago we talked about internal communication and its importance in any company. If you haven’t read it, don’t worry, you can
3 examples of internal communication
7 January 2022
The way we talk to ourselves affects our behaviour and the image we convey to others, as does the way we talk to others. internal
Everything you need to know to measure internal communication
28 December 2021
What you don’t measure, you don’t know if it works. You don’t know if you have to adjust or if you have to make changes.
How to improve your social networks in summer
21 June 2021
Summer boosts consumers’ use of social media. Read our tips on how to get the most out of social media over the summer.
Social media and the pandemic
22 February 2021
The pandemic has changed our consumption habits: from the shopping cart to the use of social networks. The confinement and restrictions forced us to change
Fred Perry: from brand pride to pride user
1 October 2020
Some say that the ultimate aspiration of a brand is to get its fans to tattoo its logo. Many Harley-Davidson customers fall into this category.
