Why we should end persuasive copywriting
12 April 2023
Let me tell you a story. I have been involved in communication for years. In its many forms. Well. After thirty years in the trade,
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The business of being you: social media profile verification as a business model
30 March 2023
The success or failure of social networks has usually been measured by the size of the community. If the number of users managed to scale
Prompt: the art of suggesting answers to generative artificial intelligence
13 February 2023
When I was a child, the phrase of a little poster that an aunt of mine had in her bedroom stuck in my mind. On
Podcast: which format is better audio or video?
1 February 2023
A week ago my laptop was stolen along with all my belongings and I was about to finish what would become this #NotaMentalNote post. My
Why social media has given way to recommendation media
13 January 2023
2023 may be the year we see the end of social media as we know it. The idea is not my own, although I have
The keys to ChatGPT and generative artificial intelligences: what are their risks and limitations?
29 December 2022
Artificial intelligence (AI) was not installed among us in 2022, but it did become a popular concept. By “popular” we mean that it went from
5 marketing and communication trends to watch in 2023
23 December 2022
A few days before the end of a very productive, challenging and differentiating year in many aspects, we have asked our director, Carlos Molina, to
What is the best strategy for success in TikTok?
9 August 2022
At this point in 2022, we don’t think it is necessary to comment on or explain the success of TikTok as a social network. However,
4 curious tools you should know if you work in a marketing agency (Part I)
5 August 2022
In our Mental Note we love to share all the latest news from the world of communication and marketing. Furthermore, we want to use this
Demand generation and lead generation. What´s the difference?
9 June 2022
For our new mental note, we wanted to dig a little deeper into what the big differences are between demand generation and lead generation. These
Miguel Ángel Uriondo, author of ‘La píldora Serrahima’: “Pedro is the Nadal of business”.
8 February 2022
What follows is an interview with Miguel Ángel Uriondo. You will probably know him from previous stages as the intrepid technology and business journalist in
How to improve your company’s internal communication
1 February 2022
A couple of weeks ago we talked about internal communication and its importance in any company. If you haven’t read it, don’t worry, you can
Tools, techniques and technologies that facilitate internal communication
14 January 2022
The growth and development of technology, social networks and the constant creation of applications and management tools have transformed and facilitated internal communication in companies
How to approach rebranding from an internal communication perspective
5 January 2022
Rebranding. Brand rebranding. New corporate identity. They are similar terms, which we tend to confuse with something aesthetic and superficial such as a change of
How to improve your social networks in summer
21 June 2021
Summer boosts consumers’ use of social media. Read our tips on how to get the most out of social media over the summer.
The devalued concept of the social media follower
13 May 2021
In the world of digital marketing, there are concepts that mean very different things depending on the interest of those who invoke them. One is
Employee advocacy: from employees to brand ambassadors
9 April 2021
At the height of the pandemic, the activation of strict containment measures and limited mobility changed the way employee relations were managed. Management and internal
4 things I don’t like about Clubhouse
17 March 2021
Oprah Winfrey, Elon Musk, Mark Zuckerberg or Ashton Kutcher are some of the celebrities who have been seen participating in Clubhouse rooms. And, at this
Social media and the pandemic
22 February 2021
The pandemic has changed our consumption habits: from the shopping cart to the use of social networks. The confinement and restrictions forced us to change
