
Why we should end persuasive copywriting
Let me tell you a story. I have been involved in communication for years. In its many forms. Well. After thirty years in the trade,
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Let me tell you a story. I have been involved in communication for years. In its many forms. Well. After thirty years in the trade,
The success or failure of social networks has usually been measured by the size of the community. If the number of users managed to scale
When I was a child, the phrase of a little poster that an aunt of mine had in her bedroom stuck in my mind. On
A week ago my laptop was stolen along with all my belongings and I was about to finish what would become this #NotaMentalNote post. My
2023 may be the year we see the end of social media as we know it. The idea is not my own, although I have
Artificial intelligence (AI) was not installed among us in 2022, but it did become a popular concept. By “popular” we mean that it went from
A few days before the end of a very productive, challenging and differentiating year in many aspects, we have asked our director, Carlos Molina, to
At this point in 2022, we don’t think it is necessary to comment on or explain the success of TikTok as a social network. However,
In our Mental Note we love to share all the latest news from the world of communication and marketing. Furthermore, we want to use this
For our new mental note, we wanted to dig a little deeper into what the big differences are between demand generation and lead generation. These
What follows is an interview with Miguel Ángel Uriondo. You will probably know him from previous stages as the intrepid technology and business journalist in
A couple of weeks ago we talked about internal communication and its importance in any company. If you haven’t read it, don’t worry, you can
The growth and development of technology, social networks and the constant creation of applications and management tools have transformed and facilitated internal communication in companies
Rebranding. Brand rebranding. New corporate identity. They are similar terms, which we tend to confuse with something aesthetic and superficial such as a change of
Summer boosts consumers’ use of social media. Read our tips on how to get the most out of social media over the summer.
In the world of digital marketing, there are concepts that mean very different things depending on the interest of those who invoke them. One is
At the height of the pandemic, the activation of strict containment measures and limited mobility changed the way employee relations were managed. Management and internal
Oprah Winfrey, Elon Musk, Mark Zuckerberg or Ashton Kutcher are some of the celebrities who have been seen participating in Clubhouse rooms. And, at this
The pandemic has changed our consumption habits: from the shopping cart to the use of social networks. The confinement and restrictions forced us to change
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